7 Ways Model Home Merchandising Helps Your Selling Efficiency

Hiring a model home designer or a team of expert model home merchandisers will not only help you streamline your model home design process, but also maximize output as you increase selling efficiency. Model home merchandising is a widely practiced home design and home sale technique that helps create spaces that appeal to specific target markets so properties can sell more quickly (and at higher perceived values). Below are ways that a model home designer can increase the selling efficiency of your developments:

•    They are experts at designing spaces that maximize function and design output while minimizing cost per square foot. This means more strategic use of spaces to create comfortable, functional, and incredibly stylish homes that buyers look for and love.

•    Model home merchandising is an involved process. This means having the advantage of an expert eye over all parts of the design, build, and finishing process, depending on the extent of service you require, a model home designer can get involved in the planning, construction, finish selection, interior furnishing, built-in treatments, and accessorizing of the property.

•    Model home merchandisers work to create a well-rounded package out of the model property to encourage more sales.

•    Sales reps can look to a model home designer for advice on how to showcase the home design so that buyers can see the real potential of the space as well as the unique features of different areas of the home.

•    Model home merchandising refines the product—in this, case the model property, so that it will be more appealing to the target market.

•    Model home designers are great at enhancing the perceived value of properties by selecting the right interior finishes that alter the buyers’ perception of quality.

•    Finally, model home merchandising stimulates emotions, which in turn help properties become more memorable in the minds of potential buyers.

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